June 11, 2009
I <3 Moosejaw Outdoor Outfitters.
I think it makes perfect sense for Moosejaw to continue to differentiate our brand by offering free support for just about everything to our customers. Whether youâ€™re having trouble with your computer, planning your next party or getting the timer on your toaster to work weâ€™re ready to help.
The difference between our approach and the traditional approach is that everyone else pretends to know what theyâ€™re doing and screws everything up. Well at Moosejaw weâ€™ll be the first to admit that we know nothing about anything and the chance we can fix whatever you have broken is about the same or maybe a little less than the normal companies you call upon.
Personally, Iâ€™m looking forward to giving advice about European travel mostly because Iâ€™ve never been to Europe.
Thomas Friedman said, â€œI am hoping, though, that many of them have kids, who, when they have a moment to take a break from their iPods, Internet, or Google, will explain to their parents running the country just how the world is being flattened.â€ I really have no idea what Friedman was trying to say but I feel good about including his quote here.
Weâ€™re ready for all questions.
Thanks so much.
Love the Madness.