i just thought that if i bet flop and he calls, i don't have any info on him. he would call with all pairs and the king and the QJ
ah, but don't you see? THERE's your information!
but it's still not the information on knowing if he has the pair/queen OR the king. UNLESS, wait a second... are you saying that it doesn't matter which he has. all the info i need to know is that he has a peice of it and if he does i should bet/bet/bet. on the chance that he has kings i stack off, but most of the time he stacks off to me? making this more EV than any other play?
am i getting it now? bet/bet/bet is the best line vs his type b/c you'll get value paid so often that it overrides the small number of times when he has something better or hits something better later?
BOOYAH
Here's a similar example where I river trips against an opponent that could have a wide range of hands on the river, including many that beat me. I trusted my gut that against this typical horrible 100NL player, my hand would be good enough to shove because he is bad enough to call with worse.
Full Tilt Poker $0.50/$1 No Limit Hold'em - 6 players
The Official DeucesCracked.com Hand History Converter
MP: $100.00
CO: $49.90
Hero (BTN): $98.50
SB: $104.00
BB: $152.05
UTG: $94.50
Pre Flop: Hero is BTN with Q
J 
UTG calls $1, 1 fold, CO calls $1, Hero raises to $5.50, 2 folds, UTG calls $4.50, CO calls $4.50
Flop: ($18.00) J
3
T
(3 players)
UTG checks, CO checks, Hero checks
Turn: ($18.00) 4
(3 players)
UTG bets $9, CO folds, Hero calls $9
River: ($36.00) J
(2 players)
UTG bets $22, Hero raises to $84 all in, UTG calls $58 all in
Final Pot: $196.00
Hero shows Qh Jh (three of a kind, Jacks)
UTG mucks Kc Kd
Hero wins $193.00
(Rake: $3.00)
This spot isn't really that close against this player in my opinion (maybe would be against tighter players) but I just wanted to give you an idea of just how bad a lot of these loose-passive fish really play. I see lots of TAGs just calling with a hand like QJ or even KJ here because they are scared of valuetowning themselves, but they are missing tons of value. Against these guys, you don't have to worry about what worse hands are calling; just rest assured that they are.
Full Tilt Poker $0.50/$1 No Limit Hold'em - 6 players
The Official DeucesCracked.com Hand History Converter
MP: $169.80
Hero (CO): $172.45
BTN: $96.90
SB: $359.35
BB: $172.70
UTG: $126.35
Pre Flop: Hero is CO with J
T 
1 fold, MP calls $1, Hero raises to $4.50, 3 folds, MP calls $3.50
Flop: ($10.50) 5
7
9
(2 players)
MP bets $7, Hero calls $7
Turn: ($24.50) 8
(2 players)
MP bets $17, Hero raises to $62, MP calls $45
River: ($148.50) 7
(2 players)
MP checks, Hero bets $98.95 all in, MP calls $96.30 all in
Final Pot: $341.10
MP shows 5d 5c (a full house, Fives full of Sevens)
Hero shows Jd Tc (a straight, Jack high)
MP wins $338.10
(Rake: $3.00)
This hand is probably a better example of a clear valueshove when there is a good chance I'm beat. Still, what am I supposed to do, not shove the nut straight when the fish checks? Sometimes you just gotta get stacked.