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I have been playing poker for 7 years switching back and forth multiple times between live and online. I have been working hard on my online game for the last 3 years or so, 2 years leading up to black friday I was finally doing pretty well online. I recently like many others have switched back to live cash games, and i feel like the work i put in online has somehow hampered my winrate in these live cash games. I see live pros who are winning more than me making seemingly obvious and unbalenced plays against these live fish. At first I though this was aweful "surely these people will see through these insanely easy bet sizing tells" however day in and day out i watch these guys win bigger pots and more money than I am winning.
Specifically pre-flop my standard now in live 1-2 nl or 2-5 nl is around 3-4bb +1bb for each limper so in a 1-2 nl game with 3 limpers and i'm in the cuttoff with KK i'll make it 12 or 14 bucks. I saw a guy the other day though on the button last week with AA make it $32 16 bbs and get two callers from guys with 50 bb and 70bb effective stacks. This isn't an isolated case either people will call off 20-40% of their stacks preflop routinely.
Another perk to these insanely big preflop raises (11-20 bbs) is that you usually will end up winning the pot pre-flop or going heads up or at most 3 ways which is kind of what you want. When i make my standard 4bb plus one for each limper I sometimes get called by 14 players in a 9 handed cash game. (LOL)
Am I missing out on way too much value by trying to keep my raise sizes the same with 77, Q10s, and AA? To put another way is there anypoint in trying to remain balenced at all if half of these guys aren't noticing your balence in the first place?

Your question is rhetorical. If they aren't noticing your raise size, then you should obviously raise big with aces.

If people are not going to exploit you then you can play in an exploitable fashion. If it is as drastic as you say, then feel free to raise huge for value and play you hand face up because they are not paying attention to those things.