Chad Hills of Focus on the Family responded to poker players in detail in the comments at http://www.citizenlink.com/2012/05/16/fold-on-internet-gambling/. I encourage everyone to read through his posts.
Sun Tzu said, "know your enemy" (or, more accurately, he said, "So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss."). While I don't want to call FoF or anyone a literal "enemy," they are obviously an adversary on this issue, so we ought to apply this principle here.
Hills provides a lot of information that we can use on how they feel about the issue. It’s like sonar. We put our message out and now get to hear what bounced back. For instance, while many believe poker to be distinct from wagering on house-banked games of chance, Hills says online poker is the most addictive, dangerous type of gaming ever devised. This is good for us to know and to understand. Many simply assumed that anti-gaming people would prefer online poker to unrestricted broader online gaming. While I still assume the majority of our anti-gaming opponents would prefer poker + a Wire Act fix over unlimited online gaming, Hills provided great data that may help us to optimize the messaging here.
There's lots of additional info there for us. I encourage everyone to read through it carefully to gain an understanding of our opposition. Do keep in mind that, at least IMO, Hills started off believing online poker to be bad for society and then sought out justification for that belief.