May 30, 2011
To make millions, you must serve millions.
Need, Entry, Control, Scale, and Time.
- The Commandment of Need states that businesses that solve needs win. Needs can be pain points, service gaps, unsolved problems, or emotional disconnects.
- Ninety percent of all new businesses fail because they are based on selfish internal needs, not external market needs.
- • No one cares about your selfish desires for dreams or money; people only want to know
- what your business can do for them.
- • Money chasers haven’t broken free from selfishness, and their businesses often follow
- their own selfish needs.
- People vote for your business with their money.
- Chase money and it will elude you. However, if you ignore it and focus on what attracts money, you will draw it to yourself.
- Help one million people and you will be a millionaire.
- For money to follow “Do what you love,” your love must solve a need and you must be exceptional at it.
- “Do what you love” sets the stage for crowded marketplaces with depressed margins.
- When you have the financial resources, you can “do what you love” and not get paid for it, nor do you have to be good at it.
- Slowlaners feed “do what you love” with “do what you hate.” Five days of hate for two days of love.
- “Doing what you love” for money can endanger your love.
- Passion for an end goal, a why, drives Fastlane success.
- Having a passionate “why” can transform work into joy.
- “Doing what you love” usually leads to the violation of the Commandment of Need.
- The right road for you is one that will converge with your dreams.
- The Commandment of Entry states that as entry barriers fall, competition rises and the road weakens.
- Easy access roads carry more traffic. More traffic generates higher competition, and higher competition creates lower margins for the participants.
- Businesses with weak entry often lack control and operate in saturated marketplaces.
- Exceptionalism is required to overcome weak entry barriers.
- Access to a business road should be a process with a toll, not an event.
- “Everyone” consists of the general populous and is served by the mainstream media
- If everyone were wealthy, “everybody is doing it” would work. And if everyone is wealthy, then no one is wealthy.
- “Everyone is doing it” is a signal to overbought conditions and the entrance of “dumb money.”
- Hitchhikers relinquish control of their business to a Fastlaner.
- There is a difference between “good” money and “big” money. Hitchhikers can make good money while Fastlaners make big money. Sometimes legendary money.
- In a driver/hitchhiker relationship, the driver always retains control and the hitchhiker is at the mercy of the driver.
- Hitchhikers are party to someone else’s Fastlane plan. Make the world your habitat of play in an organization you control.
- Network marketing has little to do with entrepreneurship but more to do with sales, networking, training, and motivation.
- Network marketing fails both the Commandments of Control and Entry, and sometimes, Need.
- Network marketers are soldiers in a Fastlaner’s army.
- Network marketing is a powerful distribution system. As a Fastlaner, seek to own one, not join one.
- Your total pool of customers determines your habitat. The larger the habitat, the
- greater the potential for wealth.
- A business can be a singles or a home-run-based business. Its strength is determined by
- scale, which is derived by habitat.
- The Fastlane wealth equation is disarmed when you violate the Commandment of Scale.
- Scale is achieved in reach (units sold) and/or magnitude (unit profit).
- The Law of Effection is the primary conduit to wealth, which can be road blocked by
- scale, magnitude, or source.
- Effection consequences trickle up to owners and producers. Breaking scale or magnitude indirectly in an uncontrolled entity is not a guarantee of wealth.
- To gain access to Effection, you have to break the barrier of scale or magnitude in an entity you control.
- Scale, magnitude, or source deficiencies create governors on the speed of wealth creation
- A business attached to your time is a job.
- A business that earns income exclusive of your time satisfies the Commandment of Time.
- To satisfy the Commandment of Time, start with a business that uses a money system seedling, or introduce one.
SOMEONE IS DOING IT!Youâ€™ve got a great idea, but someone is already doing it? So what. Do it better.
Put the checkers away and play chess, where each chess piece represents a specific functionÂ within your business. How you play each function will determine if you build Fastlane speed orÂ drift aimlessly. Those pieces are:â€¢ The King: Your executionâ€¢ The Queen: Your marketingâ€¢ The Bishop: Your customer serviceâ€¢ The Knight: Your productâ€¢ The Rook: Your peopleâ€¢ The Pawn: Your ideas.
An idea is neurological flatulence. Execution makes it smell like a rose.
The 40 Fastlane Lifestyle Guidelines
I SHALL . . .
- 1. Not dismiss “Get Rich Quick” as improbable.
- 2. Not allow the Slowlane to bury my dreams.
- 3. Not allow Slowlane prognosticators to contaminate my truth with their dogma.
- 4. Not ordain the Slowlane as the plan, but let it be a part of the plan.
- 5. Not sell my soul for a weekend.
- 6. Not expect nor seek a chauffeur to wealth.
- 7. Not trade my time for money.
- 8. Not put time in control over my financial plan.
- 9. Not forsake control over my financial plan.
- 10. Not demote time as abundant and effervescent.
- 11. Not assign faith to events, but to process.
- 12. Not take advice from gurus who preach one roadmap, while getting rich using another.
- 13. Not use compound interest for wealth, but for income.
- 14. Not disrespect the passivity of a dollar.
- 15. Not cease learning at graduation, but start it.
- 16. Not impose the burdens of parasitic debt into my life.
- 17. Not play on Team Consumer, but switch to Team Producer.
- 18. Not dismiss the plausibility of my dreams.
- 19. Not chase a path of money, but a path of need.
- 20. Not fuel my motivation by love, but by passion.
- 21. Not focus on my expenses, but on my income.
- 22. Not pay myself last, but first.
- 23. Not do what everyone does.
- 24. Not trust everyone, but allow trust to be proven.
- 25. Not relinquish control over my business.
- 26. Not hitchhike, but seek to drive.
- 27. Not operate within limited scales and in tiny habitats.
- 28. Not dishonor the horsepower of my choices.
- 29. Not swim as a guppy in a pool, but as a shark in the oceans.
- 30. Not consume first, but produce first, and consume later.
- 31. Not engage in barrier-free or entry-weak businesses.
- 32. Not invest in other people’s brands, but in my own.
- 33. Not give credence to ideas, but to execution.
- 34. Not forsake my customer for other stakeholders.
- 35. Not build a business, but a brand.
- 36. Not focus my marketing messages on features, but benefits.
- 37. Not be a polygamist opportunist: Focus!
- 38. Not engage my business like checkers, but chess.
- 39. Not live above my means, but seek to expand my means.
- 40. Not live without the insurance of financial literacy.