my thoughts on everything

To make millions, you must serve millions.

Need, Entry, Control, Scale, and Time.

Need

• The Commandment of Need states that businesses that solve needs win. Needs can be pain points, service gaps, unsolved problems, or emotional disconnects.
  
• Ninety percent of all new businesses fail because they are based on selfish internal needs, not external market needs.
  
• • No one cares about your selfish desires for dreams or money; people only want to know
• what your business can do for them.
• • Money chasers haven’t broken free from selfishness, and their businesses often follow
• their own selfish needs.
• People vote for your business with their money.
• Chase money and it will elude you. However, if you ignore it and focus on what attracts money, you will draw it to yourself.
• Help one million people and you will be a millionaire.
• For money to follow “Do what you love,” your love must solve a need and you must be exceptional at it.
• “Do what you love” sets the stage for crowded marketplaces with depressed margins.
• When you have the financial resources, you can “do what you love” and not get paid for it, nor do you have to be good at it.
• Slowlaners feed “do what you love” with “do what you hate.” Five days of hate for two days of love.
• “Doing what you love” for money can endanger your love.
• Passion for an end goal, a why, drives Fastlane success.
• Having a passionate “why” can transform work into joy.
• “Doing what you love” usually leads to the violation of the Commandment of Need.
• The right road for you is one that will converge with your dreams.

Entry

• The Commandment of Entry states that as entry barriers fall, competition rises and the road weakens.
• Easy access roads carry more traffic. More traffic generates higher competition, and higher competition creates lower margins for the participants.
• Businesses with weak entry often lack control and operate in saturated marketplaces.
• Exceptionalism is required to overcome weak entry barriers.
• Access to a business road should be a process with a toll, not an event.
• “Everyone” consists of the general populous and is served by the mainstream media
• If everyone were wealthy, “everybody is doing it” would work. And if everyone is wealthy, then no one is wealthy.
• “Everyone is doing it” is a signal to overbought conditions and the entrance of “dumb money.”

Control

• Hitchhikers relinquish control of their business to a Fastlaner.
  
• There is a difference between “good” money and “big” money. Hitchhikers can make good money while Fastlaners make big money. Sometimes legendary money.
  
• In a driver/hitchhiker relationship, the driver always retains control and the hitchhiker is at the mercy of the driver.
  
• Hitchhikers are party to someone else’s Fastlane plan. Make the world your habitat of play in an organization you control.
  
• Network marketing has little to do with entrepreneurship but more to do with sales, networking, training, and motivation.
  
• Network marketing fails both the Commandments of Control and Entry, and sometimes, Need.
  
• Network marketers are soldiers in a Fastlaner’s army.
• Network marketing is a powerful distribution system. As a Fastlaner, seek to own one, not join one.

Scale

• Your total pool of customers determines your habitat. The larger the habitat, the 
• greater the potential for wealth.
• A business can be a singles or a home-run-based business. Its strength is determined by 
• scale, which is derived by habitat.
• The Fastlane wealth equation is disarmed when you violate the Commandment of Scale.
• Scale is achieved in reach (units sold) and/or magnitude (unit profit).
• The Law of Effection is the primary conduit to wealth, which can be road blocked by 
• scale, magnitude, or source.
• Effection consequences trickle up to owners and producers. Breaking scale or magnitude indirectly in an uncontrolled entity is not a guarantee of wealth.
• To gain access to Effection, you have to break the barrier of scale or magnitude in an entity you control.
• Scale, magnitude, or source deficiencies create governors on the speed of wealth creation

• A business attached to your time is a job.
• A business that earns income exclusive of your time satisfies the Commandment of Time.
• To satisfy the Commandment of Time, start with a business that uses a money system seedling, or introduce one.

SOMEONE IS DOING IT!You’ve got a great idea, but someone is already doing it? So what. Do it better.

Put the checkers away and play chess, where each chess piece represents a specific function within your business. How you play each function will determine if you build Fastlane speed or drift aimlessly. Those pieces are:• The King: Your execution• The Queen: Your marketing• The Bishop: Your customer service• The Knight: Your product• The Rook: Your people• The Pawn: Your ideas.